Nordic University Hub in Pharmaceutical Sciences "POP – Patient Oriented Products" funded

Short rationale of the funded hub: "Pharmaceutical products are not designed to be personalized – despite of the fast development of life-saving new medicines (active compounds), biomedicine and improved diagnostic tools, the most common customer product for treatment is based on tablets with a fixed dose of the active compound. Still, after 200 years of the first patent on a tablet machine, tablets and other solid dosage forms are covering more than 60% of the pharmaceutical market. While contrasting this development with other industries and using, e.g., telecommunication as an example, there is no doubt that the customer needs have been more effectively driving the development of new tele

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